- On 8 September 2017
Come up with a new loyalty system for local stores
What is CieTech’s COBRA program? What are the objectives of the program?
The COBRA program (COmmerces BRAnchés, or connected stores) is meant to accelerate the digital transformation of local stores.
What problem are we trying to solve?
Digital technology is a major challenge for local stores, which do not have the time or resources to fully exploit the potential of the digital world. Merchants are strong buyers, effective managers and talented artisans, but they know little about marketing and even less about digital technology.
But they have built trust with their customers, and digital technology offers the opportunity to generate revenue through relationship marketing. This is what we are trying to accomplish.
What are our objectives?
We would like to introduce a program or solutions to build and strengthen the relationship between local stores and their customers, for example, a service to get in-store customers’ permission to contact them, a loyalty program (points, etc.) that can be used online and in the store or a program to track what customers do in a store.
What is the target: who are we addressing?
The pilot project is meant for consumers who live in Repentigny and the surrounding area, but the goal is to extend it to the entire province.
What will be the framework for the pilot project for testing your solution?
The start-up selected will be able to test its solution with some or all participating merchants: two restaurants, a bakery, a café, a boating supply store and a luggage, purse and travel accessory store.
Proposals can leverage store windows, a private Wi-Fi network, connected objects, RFID chips, loyalty or gamification strategies, an immersive experience, mobility, the physical space of the digital quad, store web space, etc.
Start-ups are encouraged to propose an experimentation framework for their solution; this framework will be discussed with participating merchants and could be adapted based on the needs expressed by the selected start-up.
Examples of key performance indicators
● Number of people who use the service.
● Quality of data gathered.
● Proportion of consumers who agree to have merchants contact them within 30 days of their visit to the store.
The selected start-up should propose a realistic schedule for the pilot project.